Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
With 169 U.S. patents granted in 2016, the Intellectual Property Owners Association (IPO) recently recognized Nielsen on its annual list of the top U.S. patent recipients. This is our third year ranking on the list, and we’ve advanced to number 199 (up from 244 in 2015).