Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Broadcasting+Cable Names Scott N. Brown to 2020 Watch List
Scott N. Brown, Nielsen’s General Manager of Audience Measurement was recognized by Broadcasting+Cable in its “2020 Watch List” as one of the top 25 media executives charged with the future of TV. Scott ranked at no. 12 on this year’s list, along with other well-known CEOs and c-suite level...
A Top Woman in Media, Catherine Herkovic Receives ‘Industry Leader’ Award from Cynopsis
Catherine Herkovic, EVP and Managing Director of Local TV at Nielsen, has been recognized as a ‘Top Woman in Media’ by Cynopsis, a leading trade publisher for the television, media and sports TV industries.
The Case for Growth Through Transparency: A Way Forward for Digital Advertising
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
Brad Kelly Named to Radio Ink’s Most Powerful People in Radio for the Fourth Consecutive Year
Radio Ink Magazine, a leading radio industry trade publication in the U.S., included Brad Kelly, Managing Director of Nielsen Audio, in its recently released annual list of the 40 Most Powerful People in Radio. This marks Brad’s fourth consecutive year of being included on the list.
Nielsen Shares its Latest Streaming Insights at VidCon 2019
Ravi Rai, VP of Digital Product at Nielsen, and Harry Brisson, VP of Strategy and Innovation, took the stage last week at the 10th VidCon Conference and highlighted strategies for attracting, retaining and monetizing streaming video audiences. During their presentation, the pair explored new...
Representation in Data Takes Center Stage at SXSW
South by Southwest (SXSW) is defined by diversity—in the content of its sessions, its presenters and entertainers and its 400,000 attendees. This year’s festival provided the perfect backdrop for Nielsen to share the importance of representation and diversity in data.