Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Understanding How Panels + Big Data Provide Better Audience Measurement
At a time when smartphones, digital devices and connectivity are aspects of everyday modern life, there’s no shortage of data for marketers to tap into for insight into consumer behavior. Not all data, however, are created equal, and it’s critical to understand that when it’s used for...
Understanding the Role of Panels in Representative Measurement
For nearly 100 years, we’ve provided business around the world with critical insight into consumer behavior. Our panels are what make this possible. That’s because they allow us to understand person-level behavior, unlike big data and other forms of information that can’t be directly linked...
Marketing Measurement Takes Center Stage at AdExchanger Industry Preview 2019
In the U.S., the average person consumes over 82 hours of media a week via multitasking, a trend that will continue to grow in ways we never thought possible. In order to further grasp the opportunity in the current video landscape, particularly the growth of mobile video, marketers need to...
Nielsen at NATPE 2019: Discussing the Growth of OTT and OTA Viewing Amid an Evolving Media Landscape
As consumers seek more compelling content in cost-effective ways, employing over-the-air (OTA) antennas for broadcast TV is growing rapidly. For broadcasters and advertisers, understanding who’s in OTA homes and how they engage with media is critical to understanding the current viewing...
If Media is the Heart, Data is the Heartbeat
Connectivity is growing at a rapid pace around the globe, and it’s raising the stakes for marketers vying for consumers’ attention on a widening range of devices and platforms. This was the key topic at a recent panel discussion hosted by the Egypt Chapter of the American Chamber of Commerce.
Nielsen Proves the Impact of Over-the-Top Advertising at ARF OTTxSCIENCE
The over-the-top landscape is largely untapped from an advertising perspective. The underlying challenge, as industry leaders discussed at the ARF’s recent OTTxSCIENCE conference, is having the right data and technology to provide both scale and efficiency across the industry.