Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Nielsen Annual Auto Marketing Report Encourages Brands to Pay Attention to Multicultural Consumers
At Nielsen, our role is to arm brands and marketers with the resources they need to better understand their consumers’ behaviors, especially as these behaviors are continuously and rapidly re-shaped by the pandemic and racial injustice protests. It is also important to us that we use our voice to...
Nielsen and J.D. Power Discuss Their Transformative Alliance at AMR
Damian Garbaccio, EVP, Advertiser Direct and Marketing Cloud at Nielsen, announced the launch of the Nielsen Auto Cloud fueled by J.D. Power as part of the Product Innovation Keynote at this year’s J.D. Power Automotive Roundtable.