Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
At Nielsen Global Connect, we embrace diversity and inclusion as a key imperative of our corporate identity. And we’re taking actionable steps to reinforce our commitment, build on our progress and leverage our understanding of consumers.
Over the past decade, Nielsen’s Breakthrough Innovation project has identified and celebrated more than 100 unique and enduring innovations in the U.S.—learning from and sharing their stories to answer: How can a product connect with consumers, differentiate and endure?
Product innovation has come so far in the last 30 years, let alone the last five or even 10 years. We recently asked Joe Willke, the new President of the Nielsen Innovation Practice, to explain how the connection of data and science will continue to play an important role in shaping the way...
We’re excited to announce that our BASES forecasting model recently underwent the Marketing Accountability Standards Board (MASB) Marketing Metrics Audit Protocol, becoming the first and only forecasting model in the industry to undergo this accountability standard.