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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
To celebrate African-American Music Appreciation Month, our SABLE employee resource group hosted a panel of music executives on June 27 to explore what it takes to get a No. 1 album/song on the Billboard charts today and why having a song at the top of the charts continues to have so much relevance...