Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Nielsen was just named No. 8 on the Dave Thomas Foundation for Adoption’s list of 100 Best Adoption-Friendly Workplaces. The list compares financial reimbursement and paid leave offered to employees who adopt, based on a survey of organizations across the U.S.
We’re proud to be a leader in pushing parity for our Nielsen parents. Our U.S. employees now receive 12 weeks of paid parental leave when they bring home a new child, and mothers who give birth receive eight additional weeks of paid disability leave.