Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Celebrating Black History in the Making
Although Black History Month has concluded for 2021, our commitment to Black audiences and our Black associates is a year-round endeavor. We will continue to promote insights on Black audiences and promote an inclusive and equitable culture for our Black employees throughout the year.
Nielsen Celebrates the New Black Renaissance During Black History Month
In honor of Black History Month 2020, we celebrated the last decade of Black history, culture and creativity. Employees from all backgrounds and regions were encouraged to attend internal and external Black History Month events some which featured our own Black leaders.
Nielsen SABLE Associates Drive Engagement During Black History Month
Members of Nielsen’s Sustaining Active Black Leadership and Empowerment (SABLE) employee resource group spent the month of February in the community, in our offices and with our clients celebrating Black History Month. A key focus for the group this year was using insights from our 2018 report on...
Nielsen Associates Make an Impact During Black History Month
Black History Month is celebrated nationally, and at Nielsen, we recognize the importance of commemorating the achievements of Black Americans—past and present. We celebrated Black History Month in a variety of ways. We amplified our insights via thought leadership; gave back during various...