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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Edwin Katabaro, Program Director, Business Resiliency, Nielsen, discusses how our Business Resiliency team works with mission-critical platforms to ensure that whenever any kind of incident occurs platforms continue to function, or are able to recover as quickly as possible.