Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Your Ads Are Talking… But Who’s Listening? Why Audience is the New Black
Imran Hirani, VP Client Consulting at Nielsen, recently spoke with PhocusWire about how many media buyers are basing their media purchases on price rather than how well it delivers to a desired audience.