Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
At Nielsen Global Connect, we embrace diversity and inclusion as a key imperative of our corporate identity. And we’re taking actionable steps to reinforce our commitment, build on our progress and leverage our understanding of consumers.
Imran Hirani, VP Client Consulting at Nielsen, recently spoke with PhocusWire about how many media buyers are basing their media purchases on price rather than how well it delivers to a desired audience.