Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Nielsen Shows What’s Next at CES
Last week, we participated in the world’s premier annual gathering place of industry leaders, manufacturers, suppliers and developers of consumer technology: the Consumer Electronics Show (CES) in Las Vegas.