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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Nielsen Hosts Third Case Study Competition at the University of Puerto Rico
We recently held our third case study competition at the University of Puerto Rico (UPR) - Mayagüez in Mayagüez, Puerto Rico. Seventeen student groups chose to participate in this year’s competition from the UPR Mayagüez and Río Piedras campuses.
Spelman College Students Take Home First Place in Nielsen Case Study Competition
On the campuses of the Atlanta University Center, an annual case study competition has helped us showcase for students how we use data and insights to provide our clients with solutions to some of marketers’ biggest challenges.