Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Nielsen Hosts Third Case Study Competition at the University of Puerto Rico
We recently held our third case study competition at the University of Puerto Rico (UPR) - Mayagüez in Mayagüez, Puerto Rico. Seventeen student groups chose to participate in this year’s competition from the UPR Mayagüez and Río Piedras campuses.
Spelman College Students Take Home First Place in Nielsen Case Study Competition
On the campuses of the Atlanta University Center, an annual case study competition has helped us showcase for students how we use data and insights to provide our clients with solutions to some of marketers’ biggest challenges.