Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
At Nielsen, we stand for counting everyone—ensuring that all voices are not just counted, but are heard. In the past, we have often been silent. We now must speak out and be much more vocal advocates and allies to our brothers and sisters.
Two sessions led by Nielsen at the recent Category Management Association (CMA) annual conference discussed the implications of operational silos in the face of ever-changing consumer tastes and offered practical strategies for increasing agility.
Stuart Taylor, senior vice president of global product leadership, walked category management industry players through the landscape of the ongoing challenges facing the CPG industry—ranging from stock keeping unit (SKU) proliferation, declining SKU productivity and persistent out-of-stock...