Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
The Wall Street community bestowed high honors on Nielsen CEO Mitch Barns, SVP of Investor Relations Kate Vanek and the Investor Relations team by including them on the Institutional Investor Magazine’s 2016 All-American Executive Team rankings. The list is one of the highest achievements...