Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
At Nielsen Global Connect, we embrace diversity and inclusion as a key imperative of our corporate identity. And we’re taking actionable steps to reinforce our commitment, build on our progress and leverage our understanding of consumers.
This week, Justin Sargent, President, Nielsen China, was invited to the World Economic Forum’s (WEF) Annual Meeting of the New Champions in Dalian, China, to discuss the key developments in the global economy, technology and consumer demand that are reshaping the market landscape and greater...
On July 25, we announced a collaboration with JD.COM, one of the two largest B2C online retailers in China, allowing us to tap into the user base of their e-commerce platform and add a wealth of valuable data to our Multi-Touch Attribution (MTA) product.
E-commerce is claiming an ever-larger share of commerce in more and more regions around the world. However, a new story is beginning to unfold: the growth of cross-border e-commerce. And the cultural effects of cross-border trade could do much more to change the world than in-country trade does.
Who’s ready to spend? Who’s window-shopping? Who’s saving for the future? How do we feel about our job prospects? We seek answers to these questions each quarter through the world’s largest consumer sentiment survey, representing nearly two billion people across 60 countries and 15 time...