Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Jamie Moldafsky, Nielsen’s Chief Marketing and Communications Officer, recently engaged in conversation with professors David Reibstein and Raghu Iyengar of The Wharton School, where she serves as Chairperson of the Customer Analytics Advisory Board.
Nielsen’s 12-person internal communications team recently took top honors in the large team category in the 2017 CEB Internal Communications awards. In addition to having been selected from a group of leading global organizations, the Nielsen team’s win is especially rewarding given that those...