Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
At Nielsen, our Employee Resource Groups (ERGs) help employees connect with each other from different locations by identifying their shared affinities. This, in turn, helps them to maximize their business and social impact.
//fast.wistia.com/assets/external/E-v1.js May is Asian-American and Pacific Islander Heritage Month. To celebrate and acknowledge the growth and power of the Asian consumer group in the U.S., Nielsen is releasing a series of four video vignettes featuring Asian-American Millennial...
This February, Nielsen held a #PowerLunch Twitter Chat with ESSENCE magazine at our headquarters in New York. More than 300 online participants from inside and outside of the U.S. participated, yielding more than 10 million social media views.