Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Throughout 2018, we’ve worked hard to deliver on our mission to facilitate greater collaboration for the retail and consumer packaged goods industry by providing an open and collaborative ecosystem in our Connected Partner Program.
The Connected Partner Program can help you navigate your partnership challenges, and this week, the program hit 50 partners: making it the industry’s largest curated community of partners for retailers and manufacturers in the fast-moving consumer goods (FMCG) space.
Continuing our mission of better collaboration, we have just launched our Connected Partner Network, a web-based resource designed to significantly improve and simplify the process in which FMCG companies identify a trusted partner.
Jordan Rost, VP of our Consumer Insights team, and Rich Wagner, recently sat down to discuss how our recent partnership with Prevedere is helping uncover insights across the changing FMCG industry and provide their perspective on what’s next for 2018.
At this year’s CoNEXTions conference, our Connected Partners played a pivotal role, showcasing their offerings in our Connected Partner Lab, as well as hosting sessions that dove deeper into the connections they’ve been able to create with Nielsen data.