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Total Audience was a hot topic at this year’s Consumer 360, and Steve Hasker’s panel of industry experts kicked of the event’s general sessions.
Total Audience was a hot topic at this year’s Consumer 360, and Steve Hasker’s panel of industry experts kicked of the event’s general sessions.

Nielsen Total Audience: Putting TV, Radio and Digital On Level Playing Field

Total Audience is much more than a concept. Nielsen’s Total Audience vision is to create an environment where all video content and ads can be consistently measured. Over the course of 2015, we’ll begin to make our vision a reality. After all, these days consumers—be it binge watchers, TV...

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