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Making the Business Case to Do Well by Doing Good

Corporate social responsibility isn’t a new topic, but it is one that a growing number of consumers around the globe are taking an interest in. And as Carol Gstalder, SVP, Consumer Insights North America Leader, presented during the CECP Summit, consumer brands that demonstrate commitment to...

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Nielsen Takes a Look into America’s Back Bar

It’s no secret that Americans have a fever for flavor when it comes to alcoholic beverages. Spirit flavors, led by vodka, span the gambit from docile, such as lemon and vanilla, to obscure, such as pickle, cotton candy, salmon and horseradish, just to name a few. But when consumers head out to...

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Gaining a Greater Share of the Total Consumer Wallet

Nielsen at the Consumer Goods Forum 2015 Global Summit Last week, the Consumer Goods Forum 2015 Global Summit brought more than 1,000 leaders in consumer goods manufacturing and retail together to discuss best practices across this ever-evolving industry. On the first day of the summit, we hosted a...

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