Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Nielsen Views: Capturing Connections with Audience Segments
Jessica Hogue, SVP Digital Solutions, discusses how the evolving digital market is using our premium audience segments to help advertisers tailor messages to find their intended audiences. By using our rich data sets data, marketers and media owners can now gain a more accurate measurement of ROI...