Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Nielsen Associates Fight Hunger and Help Shape a Smarter Market by Donating Meals and Data
Food insecurity and food waste are two challenges that Nielsen is uniquely positioned to address; our food pricing and consumption data can help enable greater efficiencies in the marketplace while addressing the serious, sometimes overlooked, effects that these issues have on people in every...
Asian American Women Leaders Hold the Power to Break Down Stereotypes, Finds Nielsen and AABDC Study
Through Nielsen Cares and our Data for Good pro bono program, Nielsen collaborated with AABDC in spring 2019 on a qualitative study of Asian American women in leadership roles. We analyzed findings from guided interviews for trends, and Mariko Carpenter, VP, Strategic Community Alliances, and Idil...
Nielsen BASES Gives Back through Skills-Based Volunteering
The Nielsen BASES Innovation Practice works with clients to develop and achieve more sustainable and substantial growth by using predictive analytics to measure and maximize clients’ new product launch potential. Growing from the passion of those two volunteers, BASES Gives Back implemented 28...
Nielsen’s Pro Bono Trash Blindness Survey is a Foray into Environmental Skill-Based Volunteering
We recently learned about an opportunity with the Let’s Do It Foundation, the team that initiated World Cleanup Day (WCD), to further the waste management cause. Using data—one of Nielsen’s strongest assets—we led a pro bono survey for the foundation to assess consumer perceptions about...