Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
CES 2020: Technology and Truth Will Shape the Future of Media
Each year at CES, C Space at the Aria gathers the world’s innovators, marketers and creatives in one venue to discuss the future of media and advertising. This year, Nielsen leaders joined the conversation to show how our data, insights and technology bring a shared truth to the industry.
Nielsen Leaders Trace the Black Consumer Journey with Members of the Congressional Black Caucus
We spent three days at the Congressional Black Caucus Foundation sharing key insights from our latest African American Diverse Intelligence Series report, It’s in the Bag: Black Consumers’ Path to Purchase, with members of Congress, corporate leaders and everyday consumers. The report was...
On The Record with Stacie de Armas
In this episode of On the Record, Gorki De Los Santos, a Director of Communications for U.S. Media, and Stacie de Armas, VP, Strategic Initiatives and Consumer Engagement, sat down to dig a bit deeper on the latest Latinx report to discuss how brands can develop the cultural IQ needed to create...
Nielsen Continues Its Sustainability Journey with its First Value-Chain Greenhouse Gas Assessment
The Supply Chain program at Nielsen engages with our suppliers on the full spectrum of impacts that our purchasing has—environmental, social and ethical—to ensure that we stay true to every aspect of our citizenship commitments.
Nielsen’s ESG Journey Supports Sustainable and Inclusive Communities
8 billion: That’s the projected global population by 2030. How does this growing global society sustain itself? As basic as the question is, it covers wide-sweeping facets that affect daily life everywhere—the availability of food, clean water, safe shelter, access to natural resources—needs...
Megan Clarken Pushes the Importance of Data and Diversity at Cannes Lions
Throughout the Cannes Lions International Festival of Creativity, Megan Clarken, Chief Commercial Officer, Nielsen Global Media, spoke on various stages about how companies must not only accept, but lean into the ad industry’s embrace of data diversity to succeed. Sticking to the ways of the past...