Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Nielsen is a Double Category Winner in the 2021 Adweek Readers’ Choice Best in Tech Partner Awards
After several months and three rounds of voting by Adweek readers, Nielsen was recognized three times in the 2021 Adweek Reader’s Choice Best in Tech Partner Awards.
Nielsen Recognized with 2020 Emmy® Award for Technology and Engineering
The National Academy of Television Arts and Sciences (NATAS) announced today that Nielsen was recognized with a 2020 Emmy® Award for its System to Measure Video Performance and Demographics Across Multiple Platforms.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Broadcasting+Cable Names Scott N. Brown to 2020 Watch List
Scott N. Brown, Nielsen’s General Manager of Audience Measurement was recognized by Broadcasting+Cable in its “2020 Watch List” as one of the top 25 media executives charged with the future of TV. Scott ranked at no. 12 on this year’s list, along with other well-known CEOs and c-suite level...
Nielsen Views: Capturing Connections with Audience Segments
Jessica Hogue, SVP Digital Solutions, discusses how the evolving digital market is using our premium audience segments to help advertisers tailor messages to find their intended audiences. By using our rich data sets data, marketers and media owners can now gain a more accurate measurement of ROI...
Nielsen Views: Bringing Clarity to Digital Advertising
This week, Amanda Tarpey, SVP of Product Leadership-Digital, discusses our new Qualified Ad Audience solution within Digital Ad Ratings and how it can help equip media organizations to effectively measure engagement and foster transparency across agencies and publishers.