Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
Nielsen Global Connect Pledges Commitment to Racial Equality
At Nielsen Global Connect, we embrace diversity and inclusion as a key imperative of our corporate identity. And we’re taking actionable steps to reinforce our commitment, build on our progress and leverage our understanding of consumers.
Measuring Local Everywhere: Nielsen Adds YouTube TV to Local Audience Measurement
We’re excited to announce that YouTube TV viewership at designated market levels (DMAs) will now be included in Nielsen Local TV audience measurement using Digital in TV Ratings.
Second Nielsen Total Audience Solution Granted MRC Accreditation
Digital in TV Ratings is the second component of our Total Audience framework to gain MRC accreditation, joining Nielsen Digital Ad Ratings.