Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
At Nielsen, we stand for counting everyone—ensuring that all voices are not just counted, but are heard. In the past, we have often been silent. We now must speak out and be much more vocal advocates and allies to our brothers and sisters.
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
Chief Product, Technology, & Operations Officer of Nielsen Global Media, Karthik Rao, took the stage at last week’s AdExchanger’s Industry Preview in New York to share how Nielsen is innovating to better serve the evolving media industry.
During the 2020 National Association of Television Programming Executives (NATPE) Conference in Miami, Nielsen hosted a panel discussion moderated by Catherine Herkovic, EVP and Managing Director, Local Television, called “How Nielsen’s Cross-Platform Measurement Fuels Impressions-Based Selling.
At CES 2019, Nielsen’s Stacie de Armas, VP, Strategic Initiatives and Consumer Engagement, led the “Authenticity + Tech: Winning Latinx Engagement session,” which explored how companies can successfully reach the U.S. Hispanic community—digitally connected consumers who are driving growth...
One week before launching our 2018 Latinx Diverse Intelligence Series consumer report, Descubrimiento Digital: The Online Lives of Latinx Consumers, we brought together New York City’s leading U.S. Hispanic media organizations and influencers for a first look at Latinx consumer trends.
Federal Communications Commission (FCC) Chairman Ajit Pai and Congressman Gus Bilirakis (R-FL), recently visited Nielsen’s Global Technology & Innovation Center (GTIC) in Oldsmar, Fla. as part of a larger tour aiming to help bridge the digital divide.