Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Nielsen Celebrates Disability Mentoring Day
October 19th marks Disability Mentoring Day (DMD). At Nielsen, we’re proud of our ongoing commitment to professional development for associates with disabilities and associates who are caregivers.