Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Nielsen Multicultural Insights Highlighted at 2018 Azteca América Upfront
Stacie de Armas, our VP of Strategic Initiatives & Consumer Engagement, shared updated insights from our 2017 Diverse Intelligence Series report "Latina 2.0" at Azteca América’s New York and Los Angeles upfront events.
On the Record with Mariko Carpenter
In this edition of On the Record, Mariko Carpenter, VP, Strategic Community Alliances joins Andrew McCaskill, SVP, Global Communications and Multicultural Marketing, to discuss how the connected digital lives of Asian Americans are making them valuable consumers for companies of all sizes and in...
Sixth Asian-American Consumer Report Released at Visual Communications Conference for Creative Content
In commemoration of Asian Pacific American Heritage Month (APAHM), we recently released our sixth report on Asian-American consumers, Asian Americans: Digital Lives and Growing Influence, at the 2018 Visual Communications Conference for Creative Content (C3) in Los Angeles.
Nielsen Tech Hub Opens Its Doors to Young Professionals for the “Power of She” Panel in NYC
A diverse group of young professionals, diversity advocates and corporate leaders recently gathered at Nielsen’s NYC Tech Hub for an educational evening on the consumer power of multicultural women, featuring a panel moderated by Congresswoman Grace Meng (D-NY).
Nielsen Sponsors Congressional Black Caucus Foundation’s 47th Annual Legislative Conference
Nielsen’s presence at this year’s Congressional Black Caucus Foundation’s (CBCF’s) Annual Legislative Conference in September served as the backdrop for the release of our seventh report on African-American consumers, ‘African-American Women: Our Science, Her Magic.’
On the Record with Stacie de Armas
Now, more than ever, Latinas are pushing forward—experiencing gains in education and entrepreneurship—all while becoming the primary breadwinners in their households. In this edition of On the Record, Stacie de Armas, VP, Strategic Initiatives and Consumer Engagement sits down with Andrew...