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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Nielsen’s Christine Pierce, SVP Data Science, was on stage in New York City at a Reuters Newsmaker event to talk about the importance of accuracy and integrity for the upcoming U.S. Census in 2020. Nielsen believes the inclusion of a citizenship question could lead to inaccuracies in the...
In the latest edition of On The Record, Nielsen’s Mariko Carpenter, VP, Strategic Community Alliances, and Mia Scott-Aime, VP, Communications, sit down to chat about how Asian Americans are asserting their cultural and economic influence on the U.S. mainstream.
Nielsen’s commitment to diversity was recently recognized and awarded the No. 16 spot on the prestigious DiversityInc list of the 2019 Top 50 Companies for Diversity, moving up three places from No. 19 in 2018.
At Nielsen, we know data science. We know adding an untested citizenship question to the 2020 census is bad science and will likely lead to a significant undercount of the U.S. population. CEO David Kenny explains why accurate, thorough census data is so important to Nielsen and to U.S. commerce.
We recently hosted GLAAD Chief Communications Officer Rich Ferraro at Nielsen's Global Technology and Innovation Center (GTIC) in Oldsmar, Fla., building upon our collaboration with GLAAD to produce our first-ever public reporting of same-sex household viewership ratings.