Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Nielsen launches NATIV business resource group for Native American, tribal and indigenous voices
NATIV's goals include sharing Native culture and media resources, fostering community engagement, and enhancing recruiting and retention efforts.
Nielsen’s Latino Business Resource Group turns 15
Nielsen celebrated the 15th anniversary of Hispanic Organization of Leaders in Action (HOLA), the company’s first business resource group.
Words Matter: Nielsen Strikes Out Racist Tech Terms
Nielsen’s engineers have joined an industry-wide fight to strike out racist terminology in technology and engineering.
At Nielsen, we #choosetochallenge
As a company, Nielsen recognizes that it has a larger role to play in the industry and in the broader community to ensure equal representation and counting of women and across all diversity and inclusion factors.
Celebrating Black History in the Making
Although Black History Month has concluded for 2021, our commitment to Black audiences and our Black associates is a year-round endeavor. We will continue to promote insights on Black audiences and promote an inclusive and equitable culture for our Black employees throughout the year.
The Power of She: Women in Nielsen Hosts Diverse Intelligence Series Breakfast
At a recent breakfast hosted by Nielsen’s Women in Nielsen Employee Resource Group, a distinguished panel discussed how critical it is for brands to understand women, noting that they vote with their wallets and are loyal to companies that support causes that are important to them.