Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
SABLE Explores What Makes a No. 1 Song During African-American Music Appreciation Month
To celebrate African-American Music Appreciation Month, our SABLE employee resource group hosted a panel of music executives on June 27 to explore what it takes to get a No. 1 album/song on the Billboard charts today and why having a song at the top of the charts continues to have so much relevance...
Nielsen Leaves Its Mark at the 2015 Cannes Lions Festival
Amidst a sea of the world’s brightest creatives, marketers, technologists and media specialists at this year’s Cannes Lions Festival (June 21-27), we left our mark as Campaigners of Creativity—this year’s theme. We shared insights and innovative thought leadership to drive change in the...