Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
SABLE Explores What Makes a No. 1 Song During African-American Music Appreciation Month
To celebrate African-American Music Appreciation Month, our SABLE employee resource group hosted a panel of music executives on June 27 to explore what it takes to get a No. 1 album/song on the Billboard charts today and why having a song at the top of the charts continues to have so much relevance...
Nielsen Hosts the Inaugural Christian Book Summit
To help the industry understand Christian book buyers and identify growth opportunities for the category in 2015 and beyond, Nielsen hosted its first Christian Book Summit in Nashville on Oct. 23, 2015. This one-day summit explored who these readers are and what other forms of media and...
Nielsen Leaves Its Mark at the 2015 Cannes Lions Festival
Amidst a sea of the world’s brightest creatives, marketers, technologists and media specialists at this year’s Cannes Lions Festival (June 21-27), we left our mark as Campaigners of Creativity—this year’s theme. We shared insights and innovative thought leadership to drive change in the...