Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
At Nielsen, our purpose is to power a better media future for all people. That means representing all people and putting diversity, equity and inclusion at the heart of everything we do.
Despite the physical restrictions associated with the pandemic, our teams across Nielsen united to fight hunger in our communities from September to October by volunteering for more than 800 hours.