Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Getting to Know eXelate: Nielsen’s ‘Plug’ Into Programmatic
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It’s not an easy feat to get to know the myriad operations and divisions within a multi-faceted global organization like Nielsen. It’s even more challenging when you factor in the pace of change that comes with working in industries like...
eXelate Expands Its Mobile User Dataset By Billions Of Monthly Interactions
Considering that four out every five people in the U.S. actively uses a smartphone, it's no surprise brands are eager to engage audiences on mobile platforms. That’s why we're excited to announce eXelate's recent collaboration with PushSpring, one of the world’s largest independent sources of...
eXelate Named As Member Of Twitter Official Partner Program
We’re happy to announce that eXelate, a Nielsen company, has been selected to join the Twitter Official Partner Program! This program connects advertisers with data partners when executing marketing campaigns on twitter. eXelate is one of several companies selected to participate, and Twitter has...
eXelate Expands Its Mobile User Dataset By Billions Of Monthly Interactions
Considering that four out every five people in the U.S. actively uses a smartphone, according to Nielsen’s third-quarter 2015 Connected Device Report, it’s no wonder brands and agencies are increasingly looking to engage audiences on mobile platforms. That’s why we’re excited to announce...