Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Nielsen Examines the State of Meal Kits at the 2019 Annual Meat Conference
Meal kits represent one of the hottest trends in the fresh-focused consumer evolution. As Meagan Nelson, Associate Director, Nielsen Fresh Growth & Strategy, relayed to attendees at the 2019 Annual Meat Conference in Dallas, this fast-paced category continues to evolve in every aspect,...
Nielsen Connected Commerce Report Examines Consumers’ Online Purchasing Behavior Across 64 Countries
Our connected commerce research helps identify various information sources consumers are seeking before making online purchases. It also highlights what brands and retailers can use to encourage e-commerce sales conversions in multiple product categories.
Nielsen Celebrates Success in All its Forms with the 2018 Top 25 Breakthrough Innovations in the U.S.
Over the past decade, Nielsen’s Breakthrough Innovation project has identified and celebrated more than 100 unique and enduring innovations in the U.S.—learning from and sharing their stories to answer: How can a product connect with consumers, differentiate and endure?
Rethinking Trade Planning: Experts Sound Off at Industry Conference
It’s time to rethink trade planning. That was the consensus among trade experts during a panel that Nielsen moderated at the Promotion Optimization Institute’s Fall Summit. The panel, which included representatives from California Olive Ranch, Church & Dwight Canada and Spectrum Brands,...
Nielsen’s Data Science Examines FMCG E-Commerce Potential in 34 Markets
To understand the factors that lead to success in e-commerce across global markets, Nielsen’s data science team conducted an in-depth analysis of 34 markets in developed and developing regions globally. With our rich data at the heart of our study, we then identified 10 key drivers for FMCG...
Nielsen Celebrates the Power of Female Leaders in the Adult Beverage Industry
At a recent Women of the Vine Member Luncheon in New York City, where, among an audience of some of the most influential, female executives in the beverage alcohol industry, we announced a new corporate alliance with Women of the Vine & Spirits.