Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
The Connected Partner Program can help you navigate your partnership challenges, and this week, the program hit 50 partners: making it the industry’s largest curated community of partners for retailers and manufacturers in the fast-moving consumer goods (FMCG) space.
Continuing our mission of better collaboration, we have just launched our Connected Partner Network, a web-based resource designed to significantly improve and simplify the process in which FMCG companies identify a trusted partner.
To help our clients respond to today’s quickly changing market, we’re now providing Friday morning data delivery. Faster data means our clients can be more nimble and pivot with market pressure.
Today’s consumers are in the aisles. They’re on their phones. They’re on the go. So how do you reach them when their path to purchase is constantly changing? That’s the question that Kirsten Londono, SVP, sought to answer during her keynote speech at the Category Management Association’s...
During this year’s Radio Ink Hispanic Radio Conference, the Nielsen Audio team shared the responses to their year-long advertiser outreach campaign to educate FMCG companies and big brands on the power of radio and its broad consumer reach.
NCS and the Ehrenberg-Bass Institute recently held a kickoff event to detail the breadth of a new study that delves into three-and-a-half years of purchase data to uncover what it takes to build a sustainable brand today.