Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
The grocery business industry truly is at the tipping point of great change. At this year’s FMI Midwinter Executive Conference in Scottsdale, Ariz., Nielsen and the Food Marketing Institute (FMI) revealed initial findings from its Digitally Engaged Food Shopper study.