Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
We’re proud to share that, for the second consecutive year, Nielsen has been selected as both a component of the FTSE4Good Index and the Dow Jones Sustainability Indices (DJSI) North America Index, as well as the DJSI World Index for the first time in 2018.