Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Words Matter: Nielsen Strikes Out Racist Tech Terms
Nielsen’s engineers have joined an industry-wide fight to strike out racist terminology in technology and engineering.
Nielsen named as one of the World’s Most Innovative Companies in Music
We’re proud to announce that Nielsen has been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2019, earning No. 10 in the Music category.
Nielsen Gracenote Celebrates Asian-Pacific Heritage Month with Legendary Rolling Stone Journalist
To kick off Asian-Pacific Heritage month and formally launch the Northwest chapter of our Asian Affinity Link employee resource group (ERG), Nielsen Gracenote hosted a fireside chat with Ben Fong-Torres, Rolling Stone’s first-ever music editor.
Nielsen Explores the Intersection of Measurement and Technology at CES 2018
Kicking off 2018, Nielsen joined the Consumer Electronics Show (CES) in Las Vegas as an official sponsor last week, showcasing our research and innovations through mainstage presentations, live demos and lab media tours.
It’s Official: Nielsen Completes Acquisition of Gracenote
Gracenote is now, officially, a Nielsen company. With this acquisition, we take one step further in our mission of measuring and understanding consumer behavior.
An Unprecedented View: Nielsen Acquires Gracenote
This week, we announced that we’ve entered into an agreement to acquire Gracenote—the industry’s largest provider of media and entertainment metadata.