Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Nielsen's collaborated with Better Business Bureau to launch Digital IQ, with the goal to expand general consumer awareness of how to use the Internet safely, understand what is happening behind the scenes of the online environment and make informed decisions.