Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Nielsen and Better Business Bureau Are Helping Consumers Shop Safely and Score Deals Online
Nielsen's collaborated with Better Business Bureau to launch Digital IQ, with the goal to expand general consumer awareness of how to use the Internet safely, understand what is happening behind the scenes of the online environment and make informed decisions.
Full of Holiday Cheer: Nielsen Launches First-Ever Holiday Headquarters
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This week, we flexed our measurement muscles with the launch of our first-ever Holiday Headquarters microsite, a centralized digital hub showcasing the latest holiday consumer insights.