Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Today, we launched measurement of Hulu’s over-the-top (OTT) inventory through Nielsen Digital Ad Ratings. Media buyers and sellers will have the ability to understand and verify audiences across Hulu whether they are watching on their computer, smartphone, tablet or connected TV.