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Joe Willke
Joe Willke, President, Nielsen Innovation (BASES) and Nielsen Consumer Neuroscience

Why Quality Without Compromise Is the Key to Successful Innovation

Product innovation has come so far in the last 30 years, let alone the last five or even 10 years. We recently asked Joe Willke, the new President of the Nielsen Innovation Practice, to explain how the connection of data and science will continue to play an important role in shaping the way...

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