Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Exploring the Power of Patents as Nielsen Named One of the Top 200 Patent Recipients
With 169 U.S. patents granted in 2016, the Intellectual Property Owners Association (IPO) recently recognized Nielsen on its annual list of the top U.S. patent recipients. This is our third year ranking on the list, and we’ve advanced to number 199 (up from 244 in 2015).
Forbes Names Nielsen One of the World’s Most Innovative Companies
Forbes recently released its annual list of the world's most innovative companies, and we’re excited to announce that Nielsen has ranked 30th.
Speed Without Compromise: Nielsen Launches Speedy CPG Innovation Predictive Analytics Tool
Nielsen’s Concept Quick Predict solution enables CPG companies to make better innovation decisions faster.
Nielsen’s Innovation Forecasting Achieves Industry First
We’re excited to announce that our BASES forecasting model recently underwent the Marketing Accountability Standards Board (MASB) Marketing Metrics Audit Protocol, becoming the first and only forecasting model in the industry to undergo this accountability standard.
Looking Back, Looking Forward: A Note from CEO Mitch Barns
CEO Mitch Barns shares how 2015 looked at Nielsen, and how we are approaching 2016. Learn where we stand on Total Audience Measurement, how 2015 was a year of innovation for Nielsen, what honors we received and our role in the larger community, along with much more.