Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
At Nielsen, we stand for counting everyone—ensuring that all voices are not just counted, but are heard. In the past, we have often been silent. We now must speak out and be much more vocal advocates and allies to our brothers and sisters.
With 169 U.S. patents granted in 2016, the Intellectual Property Owners Association (IPO) recently recognized Nielsen on its annual list of the top U.S. patent recipients. This is our third year ranking on the list, and we’ve advanced to number 199 (up from 244 in 2015).
We’re excited to announce that our BASES forecasting model recently underwent the Marketing Accountability Standards Board (MASB) Marketing Metrics Audit Protocol, becoming the first and only forecasting model in the industry to undergo this accountability standard.
CEO Mitch Barns shares how 2015 looked at Nielsen, and how we are approaching 2016. Learn where we stand on Total Audience Measurement, how 2015 was a year of innovation for Nielsen, what honors we received and our role in the larger community, along with much more.