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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
Nielsen Global Connect Pledges Commitment to Racial Equality
At Nielsen Global Connect, we embrace diversity and inclusion as a key imperative of our corporate identity. And we’re taking actionable steps to reinforce our commitment, build on our progress and leverage our understanding of consumers.
A Look Into What’s Next in Television Measurement
When it comes to TV, consumers have more choice, flexibility and control over the programming they watch every day; program executives have new ways to reach fans; and advertisers have tools to reach consumers more effectively than ever before. On the measurement side, this new world of television...
Exploring Paradigm Shifts in Measurement Research
This past summer, we launched the Nielsen Journal of Measurement to share some of the exciting technical and methodological measurement work we’re focused on every day. Our second issue of the journal, released today, takes a deeper look into how some of that work is transforming measurement in...
Nielsen Launches New Publication to Share Advances in Measurement Research
The Nielsen Journal of Measurement will cover advances related to major topics with implications for measurement, such as big data, panels, surveys, analytics, neuroscience and new technology.