Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Recently, JUST Capital named Nielsen as one of the Top 100 U.S. Companies Supporting Healthy Communities and Families. Companies on the list are scored by JUST Capital on 16 different social, economic and environmental factors defined by the American public.