Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Nielsen at NATPE 2021: Highlighting a New Day for TV Stations
At this year's event, Nielsen leaders shared unique insights on the constant importance of local news, as well as how that genre is attracting a wave of new viewers—Gen Z.

Measuring Local Everywhere: Nielsen Adds YouTube TV to Local Audience Measurement
We’re excited to announce that YouTube TV viewership at designated market levels (DMAs) will now be included in Nielsen Local TV audience measurement using Digital in TV Ratings.