Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
At Nielsen, we stand for counting everyone—ensuring that all voices are not just counted, but are heard. In the past, we have often been silent. We now must speak out and be much more vocal advocates and allies to our brothers and sisters.
We’re excited to announce that Savoy magazine has named David Rawlinson, CEO of Nielsen Global Connect, and Jacqueline Woods, CMO of Nielsen Global Connect, on its list of 2020 Most Influential Black Executives in Corporate America.
Nielsen was front and center at DX3 2019 as a leader in marketing technology and audience insights, as well as an authority in the consumer’s path-to-purchase. DX3, Canada’s immersive digital marketing and retail event featured the brightest minds in the industry from around the world...
On the heels of the launch of the Nielsen Auto Cloud fueled by J.D. Power, Arun Kumar, Global Chief Data & Marketing Technology Officer at IPG, sat down with Damian Garbaccio, EVP at Nielsen, to discuss how both companies are working together to improve automotive marketing performance
What are the big questions that marketers are facing today? While there are more than just a handful, we recently hosted our first Nielsen Marketing Academy to discuss some of the big ones—and highlight strategies to navigate them.
To satisfy the needs of the rising adoption of consumer neuroscience, Nielsen has enhanced and expanded its consumer neuroscience labs in Boston, Japan, China and Singapore. Our 14 labs around the globe are where our consumer neuroscience studies are conducted, employing our suite of tools with...
Recently at SXSW, Nielsen Chief Neuroscientist Dr. Carl Marci had the opportunity to talk about "expert blindness," teaming up with RPA Advertising’s Vice President and Strategic Planning Director Richard Bina.