Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Podcasting continues to thrive. According to Nielsen Scarborough data, at a 20% rate of growth, the audience for podcasting could double by 2023, and the IAB projects that U.S. podcast advertising revenues will surpass $1 billion by 2021.
When Nielsen built its addressable TV technology, it did so with the understanding that it needed to be easy to implement and use without compromising core elements required for future sustainability.
Nielsen’s Addressable TV Advertising Solution was recently selected as the winner of the Best TV Advertising Technology category at the 2020 AdExchanger Awards. The solution was also a finalist in the Best Publisher-Side Video Technology category.
Angela Talton, our Chief Diversity Officer, was recently inducted into the International Radio & Television Society Foundation (IRTS) Hall of Mentorship. The IRTS Foundation is a nonprofit organization dedicated to building future media leaders, and it features some of the most accomplished...