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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
In this video, Megan Clarken, President of the Watch division at Nielsen discusses the journey to delivering Metrics to Monetize™ to the marketplace and highlights the flexibility and breadth of our data and solutions across the media industry.
At Advertising Week New York, Megan Clarken, President of our Watch division, announced the launch of a new campaign—Metrics to Monetize™—which highlights the flexibility and breadth of our data and solutions.