Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
CEO Mitch Barns: Millennials Aren’t the Future, They’re Now
Last week, Mitch Barns, Nielsen’s CEO, participated on a panel entitled “Global Millennials: The Data-Driven Facts” at The Global Summit of the Global Consumer Goods Forum held in Singapore.
On the Record With Cheryl Grace
In this edition of On the Record, Cheryl Grace, SVP, U.S. Strategic Community Alliances and Consumer Engagement sits down with Andrew McCaskill, SVP, Global Communications and Multicultural Marketing, to chat about why African-American women are not only “fabulous’” but are incredibly...
Nielsen and Label Insight Bring Game Changing Transparency to Package Claims and Ingredients
Andrew Mandzy, director of strategic insights for Nielsen’s Health & Wellness Growth & Strategy team, and Ronak Sheth, chief customer officer at Label Insight share their thoughts on how our combined data is a game changer for manufacturers catering to today’s health-conscious consumer,...
Millennials on Millennials: A Look at Nielsen’s Millennial Media Advisors Report
As we put the finishing touches on our new Millennials on Millennials report, we sat down with some Nielsen associates from this generation who created the report to discuss some key insights from the study and see how their own behavior measures up to those detailed in the report.
On the Record With Cheryl Grace
Andrew McCaskill, Nielsen’s senior vice president of Communications and Multicultural Marketing, sat down with Cheryl Grace (nee Pearson-McNeil), one of the report’s authors to discuss highlights from Nielsen's recent report, Young, Connected and Black: African-American Millennials Are Driving...
Nielsen Recognized as One of Fortune’s Best Workplaces for Millennials
We’re honored Fortune and Great Place to Work recently named Nielsen as one of the best employers for Millennials. “Nielsen was founded on the principles of integrity, fairness and authenticity, all qualities which resonate with Millennials,” said Mary Liz Finn, chief HR officer, Nielsen....