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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
eXelate Expands Its Mobile User Dataset By Billions Of Monthly Interactions
Considering that four out every five people in the U.S. actively uses a smartphone, it's no surprise brands are eager to engage audiences on mobile platforms. That’s why we're excited to announce eXelate's recent collaboration with PushSpring, one of the world’s largest independent sources of...
eXelate Expands Its Mobile User Dataset By Billions Of Monthly Interactions
Considering that four out every five people in the U.S. actively uses a smartphone, according to Nielsen’s third-quarter 2015 Connected Device Report, it’s no wonder brands and agencies are increasingly looking to engage audiences on mobile platforms. That’s why we’re excited to announce...